I just finished the second piece in my Sci-Fi Series of wallpapers. Star Trek! And "Old Star Trek at that!! I took a lot of pleasure out of illustrating William Shatner's hairpiece shifting as he battled the Gorn. Grrrrrrrr!!!! Email me if you'd like to have a crisp and resolute copy of this for your computer screen or wait until I upload them to my website with the others as freebies.
Thursday, April 30, 2015
Friday, April 17, 2015
Joe Rocco Interviewed on KCHUNG Radio's "The Comic Show"

Last September I was interviewed on KCHUNG radio on "The Comic Show" down in Chinatown. Here's the archived show if anyone would like to listen. I couldn't believe that anybody would be interested in what I had to say and the work I've done in this unstable industry. But, I was among friends with Mike Kelley and Mark Todd, who were a blast to talk with about this.
http://archive.kchungradio.org/2014-09-22/Comic_Show-09.22.2014.mp3
Labels:
Illustration,
interview,
KCHUNG radio,
Mark Todd,
Mike Kelley,
The Comic Show
Monday, March 30, 2015
Albert Einstein Biography Series for National Geographic Publishing
This morning I turned in part of my illustrated series on a Biography about Albert Einstein for National Geographic Kids Publishing. Here are 4 samples from the small series. I really love doing illustrations for kids publishing and National Geographic is a dream client to have. Hope you all enjoy them!
Tuesday, March 17, 2015
Star Trek Sci-Fi Themed Series of Illustrations
I just finished a rough sketch for one of the pieces in my sic-fi series. This one's obviously about the original Star Trek and it follows the piece I did on Doctor Who. Blade Runner is the next in this series, but I have to do the finished color work on this one yet after I get all the kinks out in this rough. The next post will probably to showcase the finished piece for this.
Labels:
Digital,
editorial,
Illustration,
Joe Rocco,
sci-fi,
Science Fiction,
Star Trek,
wallpaper,
whimsical
Wednesday, March 11, 2015
Logo Designed for "Three Danes Baking Company" in Austin, Texas!




I'm in the final stages of completing a logo for a small bakery in Austin that is just starting up called "Three Danes Baking Company" and I'm really excited by the way they're coming out. Here are some examples of the logo in it's home stretch. There will be more on this as it comes to completion and a follow-up when the logo is used in all it's various ways for this company. Coming up with characters that felt a little vintage and cartoonish in that early 1960's mid-century approach was right up my alley and I couldn't more proud of the way these ladies turned out. The client is very happy with them and they were such a pleasure to work for. I cannot express what a dream client they are and I hope the Bakery is a huge success so I can help on other design projects for them in the future.
Thursday, February 12, 2015
It's Mardi Gras, Y'all!
Check out my first Mardi Gras cover and inside spread of the year that art director Tom Carlson assigned me for The Riverfront Times out of St. Louis. The inside spread is modeled on a board game like "Mystery Date" or "Candyland". This comes complete with flashing lady parts and hurricane drink vomit. What could go wrong?
Labels:
Digital,
humor,
Illustration,
Joe Rocco,
Mardi Gras,
Riverfront Times,
St. Louis,
Tom Carlson,
Village Voice,
whimsical
Monday, January 26, 2015
A Portfolio Teaser for 2015
Right on schedule I'd planned on making some video portfolio teasers, so here's my first one for my work in children's publishing. I'm no Marty Scorcese, but I think it's a cute little teaser. Enjoy!
Labels:
Children's Publishing,
Digital,
humor,
Illustration,
Joe Rocco,
Portfolio,
whimsical
Thursday, January 08, 2015
40 x 400 Show at The Flower Pepper Gallery in Pasadena


I'm one of the artists in this show that opens this weekend in Pasadena's Old Town at the Flower Pepper Gallery. All of the art looks incredible. Hope you can make it if you're in the Los Angeles area!
Wednesday, December 24, 2014
Friday, December 12, 2014
Sacagawea Biography Series for National Geographic Kids Publishing





I just completed this series for Nat Geo before the holidays. There might be a second pass on them for editorial reasons but this is most likely the final set they will use to print from. It was fun learning about Sacagawea and although I knew the basics about her as a historical figure I have really gained an appreciation for her through working on this project. Hope I get more from Nat Geo on this. FUN FUN!!
Tuesday, October 28, 2014
Halloween Scaries of 2014 in an Animated Gif!

Since I'm working on samples of my work in motion I thought it would be the perfect time to create an animated gif for Halloween. Halloween is my favorite holiday and this year we've had some news items that only add to our list of things to be afraid of, so I worked one of those items into my gif. See if you can find the new reference.
Happy Halloween, y'all!
Labels:
Animated gif,
Halloween,
humor,
Illustration,
whimsical
Friday, October 03, 2014
"Robots Taking Our Jobs" Illustration

Hooray! I completed my illustration about the threat of robots taking all our jobs away. I tried to get a subtle "WPA" quality coming through on the finish, although it's just enough of it that I hope it makes sense. Adding smokestacks and gears to any background make it feel industrial and WPA-like, I guess.
Labels:
Economy,
future,
Illustration,
jobs,
Joe Rocco,
robots,
technology,
WIRED
Thursday, July 10, 2014
Resource Links and Info For Building Apps
Thanks so much to everyone who came to the workshop about building apps from an Illustrator's POV. Here are some reference links that I think you'll find very useful when planning an app if you don't have a coder helping you.
Quick References for Creating an App
1. Be sure to create your work in RGB. Anything made for a screen is in this palette and you would use pixels to describe the size of anything you create. If you’re using a plugin like Kwik (from Kwiksher) then they already have the formats and dpi ready for you.
2. Most of the work you will make will be in a series of layered psd’s in photoshop or as a png with a transparent background. You can use jpg’s, but png’s don’t have the kind of compression that a jpg has and the quality is so much higher with a png because it is lossless compression.
3. To produce an app that you will want to upload to the app marketplace you’ll need to have an App Development license. It costs $99 for 1 year. https://developer.apple.com/programs/ios/
4. Here is the link for the company Kwiksher that has the software downloads for Kwik, Kutt and Kaboom. The free version allows you up to 4 pages/screens of your app and is a good way to just learn how to use the software. http://kwiksher.com
5. For the Publishing Software Kwiksher recommends Corona. http://coronalabs.com
6. If you choose to learn “X Code”, you can download the software and tools from here for free: https://developer.apple.com/xcode/
7. Here is a great step-by-step tutorial for using Kwik to create an app from complete scrap. http://www.raywenderlich.com/19415/how-to-make-an-interactive-ebook-without-any-code
8. Here is an article about building apps without having to learn code from USA today that has links to other software companies that provide different services than Kwiksher. http://usatoday30.usatoday.com/tech/products/2011-08-16-apps-how-to-make_n.htm
9. Will Terry has a great online course for learning Kwik to create story apps with interactivity. http://schoolofvisualstorytelling.bigcartel.com/product/learn-kwiksher-class-lite
10. The channel for Kwiksher offers some free tutorials for learning Kwik and some of the other software that Kwiksher produces to design and create apps. https://www.youtube.com/user/kwiksher
11. This link has some standard downloadable templates for creating apps that are in photoshop PSD formats. http://code.tutsplus.com/tutorials/iphone-and-ipad-design-templates-and-how-to-use-them--mobile-3418
Quick References for Creating an App
1. Be sure to create your work in RGB. Anything made for a screen is in this palette and you would use pixels to describe the size of anything you create. If you’re using a plugin like Kwik (from Kwiksher) then they already have the formats and dpi ready for you.
2. Most of the work you will make will be in a series of layered psd’s in photoshop or as a png with a transparent background. You can use jpg’s, but png’s don’t have the kind of compression that a jpg has and the quality is so much higher with a png because it is lossless compression.
3. To produce an app that you will want to upload to the app marketplace you’ll need to have an App Development license. It costs $99 for 1 year. https://developer.apple.com/programs/ios/
4. Here is the link for the company Kwiksher that has the software downloads for Kwik, Kutt and Kaboom. The free version allows you up to 4 pages/screens of your app and is a good way to just learn how to use the software. http://kwiksher.com
5. For the Publishing Software Kwiksher recommends Corona. http://coronalabs.com
6. If you choose to learn “X Code”, you can download the software and tools from here for free: https://developer.apple.com/xcode/
7. Here is a great step-by-step tutorial for using Kwik to create an app from complete scrap. http://www.raywenderlich.com/19415/how-to-make-an-interactive-ebook-without-any-code
8. Here is an article about building apps without having to learn code from USA today that has links to other software companies that provide different services than Kwiksher. http://usatoday30.usatoday.com/tech/products/2011-08-16-apps-how-to-make_n.htm
9. Will Terry has a great online course for learning Kwik to create story apps with interactivity. http://schoolofvisualstorytelling.bigcartel.com/product/learn-kwiksher-class-lite
10. The channel for Kwiksher offers some free tutorials for learning Kwik and some of the other software that Kwiksher produces to design and create apps. https://www.youtube.com/user/kwiksher
11. This link has some standard downloadable templates for creating apps that are in photoshop PSD formats. http://code.tutsplus.com/tutorials/iphone-and-ipad-design-templates-and-how-to-use-them--mobile-3418
Friday, June 13, 2014
Mozart Biography Series for National Geographic Publishing




While I'm waiting for the final round of approvals on these, here are all the spot illustrations I turned in for the job series about Mozart. Kathryn Robbins is the art director. Hope I get to work with her again.
Labels:
biography,
Illustration,
Joe Rocco,
kid,
Mozart,
National Geographic Kids
Tuesday, March 11, 2014
Chico News & Review Valentines Cover
I did a few illustrations for Valentine's Day last month and this is one complete layout I received back from one of those clients. The art director was very specific about the couples and all the types of trees, even the birds and the bees reference. It was a lot to get in there but I think it came out ok.
Labels:
Chico News & Review,
humor,
humorous,
Illustration,
Tina Flynn,
Valentine's Day
Friday, November 08, 2013
It's a Bird, It's a Plane, ...It's SuperJew!
I just completed a large spot cover piece about the Judaic origins of the comic book superhero, Superman.
Labels:
Digital,
humor,
Illustration,
Joe Rocco,
New York Times,
newspaper
Thursday, October 31, 2013
A Halloween Message from Joe Rocco at Secret Sauce Studio
And now a word from the Halloween Committee...
SSS Halloween7 from Joe Rocco on Vimeo.
Labels:
Animation,
Children's Books,
Digital,
Illustration,
Joe Rocco
Tuesday, September 17, 2013
Squirrels On The Bus! Going "Back-to-School" with Some Fun Critters
Uploaded with secretsaucestudio.com/ WAHOOOOOOO!!! I finally got my new Semi-Fall/ Back-to-School" mailer image completed and produced, so it's circulating across this great big land of ours as we speak. E-blasts are also a comin'! This is basically going to a lot of Children's book publishers and magazines...also some newspapers and Entertainment publications. I like to imagine that the girl student in the front of the bus has a large acorn inside her lunchbox. Hope you all like the piece.
Wednesday, August 28, 2013
Play Town Video Commercial (Check out my work in this!)
Hey there you guys! I just saw this promotional video that came out from the people at SK Planet and it showcases the work I did on their new App "Play Town". It was my pleasure to work on this app and I loved every second of it. I think it came out pretty cute. Hope you do too.
Labels:
app,
Children's Publishing,
Games,
Illustration,
Joe Rocco,
kids,
SK Planet,
stories,
story
Thursday, August 15, 2013



I just completed these spots illustrations for Albert Amigo at Scholastic Scope Online. The deadline was a bit tight, but I'd jump through hoops to work for Scholastic any time. The spots were there to highlight the subjects of Vocabulary, Grammar, Close-Reading and Differentiation.
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